Tag Archives: Sony

Ericsson and Sony Agree to End Their Cooperation

Sony and Ericsson End The Cooperation

Swedish telecom equipment supplier, Ericsson, said it would sell its 50 percent on his Sony Ericsson to their partner, Sony. The total value of these sales could reach U.S. $ 1.47 billion.

“Sony will own 50 percent of Sony Ericsson Ericsson devices so that the business is wholly owned by Sony,” as stated by the representatives of Ericsson, said in a statement. Statement of Ericsson is confirming rumors that have long rumored that the company would leave Sony Ericsson. In addition, this announcement is indirectly dismissed rumors that Sony might abandon this cooperation.

Cooperation “between Japan and Sweden” was initiated in 2001 by combining Sony Ericsson and a cell phone less marketable products. The combination of these two vendors to make your current business into six major mobile devices. In a statement, Ericsson has shown that the cell phone market has changed dramatically over the last decade, with the goal of a massive shift in smartphones.

“Ten years ago we agreed to form a joint venture. The fusion of knowledge of consumer products that are owned by Sony and Ericsson that has specialized in communications technology is the perfect blend for industrial telephone control function” Ericsson said CEO Hans Vestberg said in a statement.

“Today we have the same logical, Sony acquired our stake in Sony Ericsson and become a part of the full range of existing consumer products,” said Hans Vestberg.

In addition, Ericsson will focus on the mobile market as a whole by maximizing the portfolio of research and development and patent of the industry to realize the world is truly connected. Meanwhile, Sony held all intellectual property belongs to the two together, covering all Sony products and services, including ownership of patents related to five major mobile wireless technology.

Both companies will continue to work together to create a wireless initiative is expected to promote and develop the market adoption of connectivity across multiple platforms. The transactions amounted to U.S. $ 1.47 million cash, has been approved by both companies, but is still pending regulatory approval. The transfer of shares is expected to be completed in January 2012.

Sony e-Book Reader will be Launched in August 2011

sony-eBook-reader-launchedSony Corp. (SNE), the largest Japanese electronics company plans to produce an updated digital book readers in the United States from August 2011. Sony Reader, which had previously been about U.S. $ 180 – $ 300 will be reviewed in hardware and software. Phil Lubell, vice president of digital reading of Sony Electronics said in an interview in San Francisco. New products from Sony, will be introduced to U.S. consumers tablet before Sony entered the market later this year.

Tokyo-based company plans to boost sales of the Sony Reader to reach the digital electronic book reader in mind the price is cheaper than the price of the tablet. Sony seems to struggle to expand its e-reader as fast as the original business plan from Sony. Operation of digital books can be low due to the presence of a number of the new tablet later this year, there was an overlap between the tablet and the electronic reader. According to the Pew Research Center survey, the number of Americans with electronic devices like the Kindle, has doubled in the last six months until last May. They are college graduates and adults who have chosen to place the device into a Tablet PC. Read more »

Sony Vaio Z : Notebook with Intel Light Preak Technology

Sony Vaio Z-Light Preak techResponding to increasing competition in the notebooks of segmentation happens, Sony will launch its latest product again. Sony Vaio Z, the latest flagship products are thinner and lighter than Sony’s going to shake the notebook market in late July 2011.

Although only 17 mm thick and weighing 1.165 kg, the new Sony Vaio Z will be present with a 13.1-inch screen Full HD, showing a 96 percent of Adobe RGB Color Gamut .

What gives us the new product from Sony is the Power Dock Media. Using fiber optic technology Intel “Light Peak” , Sony Vaio Z replacing the integrated graphics card is internal to the AMD Radeon HD 6650M GPU on the bench. Read more »